Brianna Dunbar is a Texas-based entrepreneur and influencer known for empowering women through her ventures. She leads : "Mom Boss in Austin" a brand that is dedicated to inspiring and uplifting everyday women achieving extraordinary things. As the host of the popular podcast "Badass Basic Bitch", Brianna shares her insights and the stories of her guests, resonating deeply with women who are navigating their own powerful journeys.
Problem
In June 2021, amid the Covid-19 Pandemic, Brianna decided to launch her podcast. Recognizing the proliferation of podcasts during that period, she was aware of the importance of ensuring her podcast distinguished itself from the amount of already available content.
As a newcomer to podcasting, Brianna was unfamiliar with audio recording software and equipment. Her goal was to produce a professional-sounding podcast to which her audience would return every week.
The commitment required to produce each weekly episode consistently, coupled with the learning curve, would have amounted to over 40 hours of work per month. This time investment could have been directed toward other aspects of her business.
Brianna sought a hands-off service that would allow her to switch on the microphone, record the podcast, and entrust a team of professionals to manage the rest seamlessly.
From the initial contact, it was evident that Brianna sought a podcast release that was guaranteed to succeed and exuded professionalism in its sound quality.
"In the beginning, I had no idea what I was doing. I had a podcast coming up, and it's hard to have two people recording in the same room at the same time, and I just remember being like 'Please Help Me'. We're doing Facetime or WhatsApp whatever it is, and I'm showing you... A couple of things I got out of it is the experience. I never really wanted to learn how to do any of this stuff, but through you, I've learned so much... and then I also think, the quality, the suggestions, the feedback, the 'Hey your mic - try this, Oh hey your camera- have you tried this camera?' It was very consultative, not just 'Okay here is your edited stuff, like good luck'. It was full service for sure!"
Brianna Dunbar (2024)
Solution
Brianna discovered Saspod's services and contacted us, asking for help. She placed a lot of trust in our process and expertise from the outset, empowering us to craft the perfect podcasting solution for her.
Brianna chose our podcast launch service, which included a custom intro and outro, podcast setup, and ongoing production. She embarked on this journey with a sense of assurance, with Saspod's team taking all the time-consuming tasks out of her hands.
Our initial consultation with Brianna allowed us to understand the nuances of her recording environment and provide tailored recommendations for the most suitable audio equipment and software for her needs.
In a subsequent consultation, we guided her through the equipment setup process and familiarised her with industry best practices. This preparation instilled confidence in her, allowing her to step in front of the microphone and record her debut episode.
Brianna opted to record her podcast from the comfort of her home. However, with home recording being an uncontrolled environment, background noise can become a problem. It became our responsibility to elevate her recordings to a professional standard.
Recognizing the pivotal role of Audio Branding in every podcast, we chose to craft a distinctive music track specifically for Badass Basic Bitch. Through the track, we aimed to capture and convey women's empowerment. During this process, we constantly communicated, ensuring her vision became a reality.
We configured the RSS feed distribution across all major platforms to ensure Badass Basic Bitch would make a significant impact from its very first episode, released on March 9, 2021.
At Saspod, we've been responsible for producing each episode, ensuring a consistent and professional delivery every week.
Results
We delivered significant value to Brianna and her podcast project, driving exceptional results. Within the first three days of release, the podcast amassed 29,453 downloads and has since reached an impressive milestone of 1 million downloads across all episodes. Brianna has maintained a consistent recording schedule, with plans to hit the 200-episode mark this year. Beyond the numbers, her podcast has strengthened her personal brand, enabling her to forge valuable connections with other entrepreneurs and professionals. Saspod’s services provided Brianna with peace of mind—an aspect she found especially crucial as a busy mom of four.
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Conclusion
In summary, Brianna transformed her initial podcast concept into a thriving reality. Her audience consistently engages with her content, and at Saspod, we are committed to sustaining Brianna's production endeavours. We ensure the podcast is high quality and delivered promptly every week.
"Review From Brianna"
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